In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage. The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word

Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and client who will sustain your

Over the last few posts we talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Today we’ll cover the next three: Go Big Online Bartering with the Best Give Away the Farm Go Big Online There are businesses who solely operate online, there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When

Last time we talked about how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today we’ll talk about the next three: Olympic-Size Sales Staff Open Water Fishing Call for Back-Up   Olympic-Size Sales Staff Now we all know you can’t have a sales staff of 10,000 who work around the clock for free, but there is a tool that will do exactly that-direct mail marketing. Direct mail is a written piece of sales and informative copy that offers information about

The next series of posts will cover how to take maximizing resources and multiply them for even bigger results. In this first of the four part series we’ll cover: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Call in the Troops Finding and securing new clients can be exhausting and expensive. Instead work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours. Contact prospective partner companies and talk with them about helping promote your